Every CPA network runs its own antifraud on the leads you send. Send junk and your rates get cut or your account closed. The fix is to score first — before delivery.
Here's the uncomfortable truth of the second half of the funnel: the advertiser is grading you. Every CPA network and broker runs its own antifraud on the leads you deliver, and your reputation — the rate you're paid, whether your account stays open — is the grade. You just don't get to see the rubric.
Send a batch of leads and the partner quietly scores each one: is the number real, is the device human, does the identity hold together? Feed them junk and they don't argue — they lower your payout, cap your volume, or close the account. By the time you notice, the damage to the relationship is done.
The signals are no secret; they're the same ones any serious fraud stack inspects on a lead's real identity:
If the advertiser is going to grade your traffic anyway, the winning move is to grade it yourself — before you deliver. A lead that fails your own checks never costs you a partner slot, never drags down your approve rate, and never lands on the advertiser's fraud report with your name on it.
You can't stop advertisers from scoring your traffic. You can make sure they never see the leads that would fail.
That's the whole idea behind the Mask: run the same five checks the advertiser would — IP, phone, email, messengers, device — at your edge, combine them into one risk score, and divert fraud to Unassigned before a single junk lead is delivered. Clean traffic flows through; to any bot or moderator, it's just a fast loading page.
Trackers optimise the click; this is the lead half of the game, and it's where the payout is won or lost. Score first, deliver clean, keep your reputation — and get paid. Watch it happen in the live demo.